A message from the CEO – “Humbled and honored to be awarded the HRD Asia Movers and Shakers Award 2018. There is no I in team so this is for all the team at Eurasia – so proud and grateful to have the privilege of working with you”
In a recent European Digital Index survey by NESTA, the independent British charity that works to increase the innovation capacity of the UK, London has topped the list of other EU cities for starting up or scaling a technology business and currently represents the third largest start up cluster in the World behind only New York and San Francisco. The team at NESTA consulted entrepreneurs, investors, government and academics to come up with 10 criteria to measure the EU’s top tech destinations, including digital infrastructure, culture and skills.
In theory, penetrating exciting new markets should be simple. Yet it can be daunting once cultural, linguistic and demographic factors, as well as exchange rates and country risk, are taken into account. What are the ways to successfully spread your wings? Dr. Kewley from The Eurasia Consortium shares strategies deployed to take Malaysian brands such as MimpiKita to foreign shores.
